The Most Common Design Mistakes With Trade Show Displays

Are you designing a new trade show display? Trade show displays need to capture and captivate within just a few minutes. Most people will be walking right past your booth, and you need to find a way to draw them in. With that in mind, here are a few of the design mistakes that you need to avoid.

Getting the Size of Your Booth Wrong

To start, your booth needs to be the right size. If it's too small, it won't be easily viewed. If it's too large, it'll just be an expensive, empty space. Consider the floor plan of your booth, your budget, and how many people the booth will need to support. Consider visiting a local trade show to get a better picture of how each booth is laid out and the sizes of booth that seem right to you.

Trying to Make Too Much the Focus at Once

It's easy to get overwhelmed by all of the different content you want to provide. If you try to make too much the focus at once, people won't really know where to look. You need to condense your message down to just a few items, rather than having numerous things scattered around. Ideally, any text that is viewed on your booth should be as short as possible, and the most important words should be emphasized.

Going Too High Tech

For many booths, it's effectively no different to have eight LCD displays or eight posters. If you go too high tech, you may exhaust your budget without effectively getting any benefits. When investing in technology, consider whether a low-tech option might actually be better. A low-tech option is often easier to move and install and will be less overwhelming for those looking through your booth. 

Pay Attention to the Colors

Colors that clash may make your booth noticeable, but it also makes your booth painful to look at. Take a look at color theory to learn which colors are most likely to work pleasantly together. At the same time, do make sure that there's enough contrast available to make the text readable even over a distance. Your trade show display has to be pleasing both up close and from across the room. 

Ultimately, you need to be able to affect and impact your audience almost instantaneously without overwhelming them. Your message needs to be clear, concise, and readable. Apart from that, you have a lot of opportunity to be creative. You can always ask for the help from professionals such as Presentation Media if you feel stuck.